Automotive Search Engine Marketing

Digital Direct focuses our Search Engine Marketing (SEM) strategy on two important concepts. First, an impression is free meaning not every impression needs to be in the #1 spot to be effective because it can still boost brand recognition. Second, the best clicks will be from people looking to buy a vehicle that you have on your lot. There’s no use in paying for a click on a vehicle you sold three weeks ago.  

• MarketAI Search uses these concepts to inform its campaigns by using real-time keyword level automation to bid on the vehicles you have on your lot.
• These constant adjustments eliminate wasted spend by ensuring that your dynamic search campaigns are always up-to-date. 
• That same inventory data is also used to create compelling ad copy that draws in buyers by showing inventory attributes like number in stock or the lowest price offered.  

The best part? All of this comes without a management fee.